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The Third All Asia Cruise Convention took place in Shanghai, from September 27 to 28, 2012. On the eve of the Convention, the Seatrade Company released the news which said that the EMBA program in cruise management would be opened in November, 2012. This program is offered by SMU, Seatrade and International Passenger Transport Center of Shanghai Port. The MBA center of SMU's Economics Management College and Asia Cruise College will co-organize the program.
The two-year EMBA program aims at cultivating high-quality management professionals in various aspects of cruise industry, namely, cruise ship construction, cruise ship trade, operation and management of cruise ship company, shipping management of cruise ship, hotel management of cruise, organizing and management of events on cruise ship, marketing of cruise ship products, tourism destination expanding and management, cruise terminal management, cruise fund raising and insurance, etc.