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On April 17, the first “Wisdom Star” National Entrepreneurship Final Competition was held at Shanghai International Convention Center. The team of SMU, named as S.H.E.R.O., consisting of four students including Zhang Liwen, Su Haowen, Li Yingrui from School of Economics & Management attended the competition and won the second prize.
Instructed by Ms. Li Hua, a teacher from School of Economics & Management, S.H.E.R.O. aimed to set up an e-commerce website of tourism for the direct selling and reservation of global cruise companies in Chinese Mainland. The website would be driven by China market based on its systematic marketing research and on the demand of Chinese customers, so that the cruise companies could sell themselves to customers through B2C.
Launched by the 5th China International Meetings & Conferences Forum 2015 (CIMCF2015), “Wisdom Star” National Entrepreneurship Competition, themed with tourism, exhibition and commercial activity, is the first one that faces college students.