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Academic Lecture: 2015 International Workshop on Supply Chain Management
2015-6-4
Lecture 1: Ocean Container Transport Logistics: Challenges and Opportunities
Time: 8:40-10:10am, June 19th
Location: Room 128, Administrative Building
Speaker: Prof. Chung-Yee Lee , Hongkong Technology University
Abstract: As supply chains become more global, and more operations are outsourcing and move offshore, ocean container transport now is a critical element of any such supply chain.  In particular, due to the tightened security, increased congestion, slow steaming, and heightened pressure on energy usage and carbon emission, the immediate effect of ocean transportation on supply chain has recently attracted much attention. In this talk, I will present a number of problems and related research questions that have been understudied in the literature and yet appear to be challenging for both container shipping service providers and users.  Progress of a theme-based research project will also be presented.

Lecture 2: Sequential selling and information dissemination in the presence of network effects
Time: 10:30-12:00am, June 19th
Location: Room 128, Administrative Building
Speaker: Prof. Ying-Ju Chen 
Abstract: In this paper, we examine how a seller sells a product/service with a positive consumption externality, and customers are uncertain about the product's/service's value. Because early adopters learn this value, we consider the customers' intrinsic signaling incentives and positive feedback effects. Anticipating this, the seller commits to provide price discounts to the followers, and charges the leader a high price. Thus, the profit-maximizing pricing features the cream skimming strategy. We also show that the lack of seller's commitment is detrimental to the social welfare; nonetheless, the sequential selling still boosts up the seller's profit compared with the simultaneous-selling case.

Embedding a physical network with arbitrary payoff externality among customers, we investigate the optimal targeting strategy in the presence of information asymmetry. We provide precise indices for this leader selection problem. For undirected graphs, we should simply choose the player with the highest degree, irrespective of the seller's commitment power. Going beyond this family of networks, in general the seller's commitment power affects the optimal targeting strategy. We also consider the general hierarchical design problem of information dissemination and prove the optimality of chain structure.

Lecture 3: On Business Management in the Domain of Big Data
Time: 1:30-3:00pm, June 19th
Location: Room 128, Administrative Building
Speaker: Prof. Chen Jian, Tsinghua University









 
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